Which NBA player's signature shoe line with Nike was the first to feature the revolutionary 'Air' technology in its name and became so successful that it spawned its own sub-brand?

The world of sports product endorsements has transformed athletes into powerful marketing forces and brands into cultural icons. Some athlete-brand partnerships have become so legendary that they've transcended the sports world entirely. This trivia question tests your knowledge about one of the most impactful sports endorsement deals in history that revolutionized how athletic brands collaborate with athletes.

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Michael Jordan
LeBron James
Kobe Bryant
Charles Barkley