Which designer launched Target's first high-profile fashion collaboration in 1999, pioneering the concept of 'masstige' (prestige for the masses) that transformed the retailer's brand positioning?

Target revolutionized mass-market retail by introducing high-design collaborations that changed how consumers view affordable fashion and home goods. Their strategic partnerships with renowned designers created a new retail category that competitors have since tried to replicate. This poll tests your knowledge of Target's groundbreaking approach to designer collaborations that helped establish their 'cheap chic' reputation.

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Michael Graves
Isaac Mizrahi
Philippe Starck
Missoni