Which sports retailer was the first to introduce the concept of in-store product testing areas where customers could try equipment before purchasing (e.g., basketball courts, running tracks)?

The sports retail landscape has transformed dramatically in recent decades, with innovative approaches to customer engagement, technology integration, and brand development. One retail giant, in particular, revolutionized how athletes and everyday consumers shop for sporting goods with their unique store concept. Test your knowledge of sports retail history and see if you can identify which brand pioneered a game-changing approach to athletic merchandise!

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Nike Town
Foot Locker
Dick's Sporting Goods
Adidas Performance Center