Which innovative store layout strategy, first widely adopted by major sports retailers around 2015, created specialized 'experience zones' that led to a 27% increase in customer engagement?

In the competitive world of sports retail, store layout can make or break the customer experience. Major sporting goods retailers have experimented with various floor plans and merchandise arrangements to maximize sales and enhance customer engagement. One revolutionary approach dramatically increased both dwell time and conversion rates when introduced in the 2010s. Test your knowledge of this game-changing retail strategy that transformed how athletic gear is sold in physical stores.

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The Athlete Journey Layout - organizing products by sport type rather than product category (running section, basketball section, etc.)
The Performance Pyramid - placing highest margin items at eye level and arranging products in a triangular display based on price point
The Digital Integration Model - embedding touchscreens throughout the store allowing customers to access product specs and order unavailable sizes
The Seasonal Rotation Strategy - completely redesigning store layout quarterly to highlight seasonal sports and create novelty for repeat customers