Which celebrity-brand collaboration broke industry records by generating $1 billion in revenue within its first five years, transforming both the celebrity's business empire and the brand's market position?

Celebrity brand partnerships have become a cornerstone of modern marketing strategy, with famous personalities lending their image and influence to products across various industries. These collaborations often transform ordinary products into coveted items and can dramatically increase a brand's visibility and appeal. This poll tests your knowledge about some of the most impactful celebrity brand collaborations that changed the marketing landscape and created new product categories.

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Rihanna's Fenty Beauty with LVMH
Beyoncé's Ivy Park with Adidas
Kylie Jenner's Kylie Cosmetics with Coty
Dwayne Johnson's Teremana Tequila with Mast-Jägermeister