Which celebrity brand ambassador partnership reportedly led to a 30% increase in sales within the first quarter of their collaboration in 2020, breaking records for the brand?

Celebrity brand ambassadors can significantly influence consumer perception and purchasing decisions. Behind the glitz and glamour of these partnerships are strategic business decisions based on brand alignment, audience reach, and marketing impact. Test your knowledge about one of the most successful celebrity brand partnerships in recent years and its measurable business impact.

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Michael Jordan with Nike (Air Jordan line)
Dwayne 'The Rock' Johnson with Under Armour (Project Rock)
Travis Scott with McDonald's (Travis Scott Meal)
Rihanna with Puma (Fenty line)