Which company launched the first modern frequent flyer program in 1981, revolutionizing customer loyalty concepts that would later be adopted across all retail sectors?

Before digital apps and point systems dominated customer retention strategies, one particular company revolutionized retail with the first successful modern loyalty program. This innovation forever changed how businesses approach customer retention, creating a blueprint that countless retailers would follow for decades. Test your knowledge about this pivotal moment in retail history that transformed customer-business relationships.

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American Airlines (AAdvantage)
S&H Green Stamps
Sears Roebuck & Co.
Sperry & Hutchinson