Which book series was the first to generate over $1 billion in merchandise sales, revolutionizing how publishers approach product marketing for literature?

The publishing industry has evolved beyond just selling books. In recent decades, creative marketing strategies have transformed how literature is merchandised and consumed. From branded accessories to innovative retail partnerships, the business of books has become increasingly sophisticated. Test your knowledge about a pivotal moment in literary retail history that changed how we consume and engage with books today.

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• Harry Potter
• The Hunger Games
• Twilight
• The Lord of the Rings

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