Which e-commerce innovation first introduced the concept of 'dynamic pricing' to performing arts ticket sales, allowing prices to fluctuate based on demand?

The performing arts industry has been transformed by technology and innovative products that enhance both the audience experience and production capabilities. From ticket sales platforms to sophisticated stage equipment, product development has shaped how we experience live performances. This trivia question explores a significant e-commerce innovation that changed how audiences access performing arts events. Test your knowledge about the business side of the performing arts world!

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Ticketmaster's 'Platinum Seats' program (2003)
StubHub's resale marketplace (2000)
Broadway's TKTS discount booth (1973)
Live Nation's 'No Service Fee Wednesday' promotion (2009)