Which innovative marketing strategy did NASA use during the James Webb Space Telescope's launch that broke engagement records for the agency?

The James Webb Space Telescope (JWST) represents one of the most significant product launches in astronomy's history. Its development and marketing involved complex strategies spanning decades, international collaboration, and public engagement campaigns to justify its substantial budget. Test your knowledge about how NASA and its partners positioned and launched this revolutionary astronomical tool to the public and scientific community.

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The 'Webb-cam' - a 24/7 livestream of the telescope's assembly and testing phases that garnered over 100 million unique viewers
The 'Where's Webb?' interactive tracking website that allowed the public to follow the telescope's journey to its observation point
The 'Name a Galaxy' campaign where contributors could name newly discovered galaxies captured by JWST's first images
The 'Cosmic Perspectives' AR app that allowed users to virtually place the telescope in their surroundings and explore its components