Which company launched the first modern customer loyalty program in 1981 that became the model for most frequent flyer and retail loyalty programs today?

Customer loyalty programs have become a cornerstone of retail strategy, with companies investing billions to retain valuable customers. While digital loyalty programs dominate today's landscape, the concept has fascinating historical roots. This trivia question explores the origins of one of the most successful customer retention strategies that revolutionized how businesses approach long-term customer relationships and data collection. Test your knowledge about this pivotal development in retail history!

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American Airlines with AAdvantage
S&H Green Stamps
American Express with Membership Rewards
Sperry & Hutchinson with their punch card system