Which major e-commerce partnership launched the first-ever integrated 'shop to protect' wildlife conservation platform that automatically donates a percentage of ALL purchases to global conservation efforts?

The retail landscape for wildlife conservation products has evolved dramatically in the past decade. Organizations and brands have found innovative ways to generate funding for conservation efforts through strategic product sales and partnerships. This trivia question explores a significant collaboration that changed how consumers engage with wildlife conservation through their purchasing decisions.

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Amazon's 'AmazonWild' partnership with World Wildlife Fund (2018)
Etsy's 'WildCraft' program with National Geographic (2019)
Shopify's 'GreenCart' initiative with The Nature Conservancy (2017)
eBay's 'Conservation Commerce' collaboration with Wildlife Conservation Society (2020)