Which famous product was originally marketed using Norse mythology, with its name directly inspired by Thor's hammer Mjölnir?

Throughout history, mythology and folklore have inspired countless product designs, marketing campaigns, and brand identities. From Nike's winged goddess of victory to Starbucks' siren, mythological elements permeate modern commerce. This trivia question explores how one ancient tale dramatically influenced a famous product's development and marketing strategy. Test your knowledge about the intersection of ancient stories and modern product marketing!

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Volvo cars (named after the Latin word for 'I roll', but marketing heavily featured Norse mythology)
Thor power tools (deliberately named after the thunder god to evoke strength and reliability)
IKEA furniture (named after founder's initials, but early catalogs featured Norse mythological references)
Viking appliances (named after Norse seafarers, but marketing focused on durability rather than mythology)