Which innovative consumer trend did the NBA first introduce in 2016 that revolutionized how fans engage with basketball games from home?

The sports industry has revolutionized how brands connect with fans through digital experiences. From stadium apps to virtual reality experiences, sports marketing has embraced technology to create deeper fan engagement. This trivia tests your knowledge of a groundbreaking consumer trend that transformed how sports teams cultivate loyalty in the digital age.

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Virtual Reality live game broadcasts allowing fans to experience courtside views from anywhere
AI-powered smartphone apps that create personalized highlight reels based on a fan's favorite players
Blockchain-based digital collectibles featuring game moments (this was introduced in 2020 as NBA Top Shot)
Augmented Reality stadium navigation and concession ordering systems