Which sports retailer first pioneered the 'endless aisle' omnichannel strategy that allowed customers to order any out-of-stock item directly from the store for home delivery?

Test your knowledge about the transformation of sports retail! The sporting goods industry has undergone dramatic changes in its marketing and sales approaches over the decades. From brick-and-mortar specialty shops to omnichannel giants, sports retailers have pioneered innovative strategies to connect with athletes and fans. This trivia question focuses on a pivotal moment in sports retail history that changed how these products reach consumers.

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Nike (with their Nike Town concept)
Dick's Sporting Goods
Adidas (with their Stadium concept stores)
Under Armour (with their Brand House stores)