Which mountain was specifically chosen by Patagonia founder Yvon Chouinard for the company's logo, reflecting their brand positioning as authentic adventurers?

Brand positioning in the geography and travel industry often leverages natural wonders and iconic landscapes to create distinctive market identities. Companies strategically associate themselves with specific geographical features to evoke particular emotions and values in their target audience. This poll tests your knowledge about a famous outdoor brand's positioning strategy that revolutionized their market presence.

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Monte Fitz Roy (Cerro Fitz Roy) in Patagonia
Mount Everest in the Himalayas
Matterhorn in the Swiss Alps
K2 in the Karakoram Range