Which global coffee company named itself after a character from Norse mythology and uses their image in its logo, exemplifying successful mythological brand storytelling in retail?

In the world of retail marketing, brands often leverage mythology and folklore to create compelling narratives that resonate with customers. This strategy, known as mythological brand storytelling, taps into universal archetypes and timeless stories that have captivated human imagination for millennia. This trivia question explores a famous example of a brand that successfully incorporated mythological elements into its identity, creating one of the most recognizable logos in the world.

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Starbucks (named after the first mate in Moby Dick, not mythology)
Dunkin' (named after the action of dipping donuts, not mythology)
Costa Coffee (named after Italian brothers who founded it, not mythology)
Starbucks (named and featuring a siren from Greek mythology)