Which Broadway musical pioneered the innovative 'Lottery System' as a marketing strategy, offering deeply discounted front-row tickets to build word-of-mouth and accessibility?

The performing arts industry relies heavily on effective marketing strategies to fill seats and create buzz around productions. Broadway shows, in particular, have developed some innovative approaches to brand themselves in a competitive market. This trivia question explores one of the most successful marketing campaigns in Broadway history that changed how theatrical productions promote themselves.

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Rent
Hamilton
The Producers
The Phantom of the Opera