When Tiffany & Co. first introduced their iconic robin's egg blue boxes in the 1800s, what was the MAIN reason behind choosing this specific shade of blue?

In the world of luxury retail, packaging can become as iconic as the products themselves. Few examples illustrate this better than Tiffany & Co.'s signature blue box, which has become a globally recognized symbol of luxury. This poll explores the fascinating corporate history behind this famous brand element and how it transformed from a practical decision into a marketing masterstroke that has endured for generations.

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It was the favorite color of founder Charles Lewis Tiffany's wife
Blue was selected because it was the most popular color for Victorian-era wedding themes
The color was trendy in Paris fashion at the time and matched their jewelry displays
It was chosen specifically to prevent jewelry tarnishing through chemical properties in the dye