Which product placement deal is widely credited with increasing sales by 65% and revolutionizing the practice in Hollywood after appearing in a blockbuster 1982 film?

Product placement has become a sophisticated art form in film and television, sometimes so subtle viewers barely notice, other times becoming iconic parts of the story itself. This multi-billion dollar industry influences what we buy while helping fund our favorite productions. From E.T.'s Reese's Pieces to James Bond's Aston Martins, how well do you know the history of this marketing strategy that bridges entertainment and commerce?

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• Reese's Pieces in 'E.T. the Extra-Terrestrial'
• Ray-Ban sunglasses in 'Risky Business'
• Coca-Cola in 'Blade Runner'
• Nike shoes in 'Back to the Future'

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