Which bookstore chain pioneered the paid membership loyalty program that offers a 10% discount on all purchases, 40% off hardcover bestsellers, and exclusive author events, becoming a model widely copied across the industry?

In today's competitive literary marketplace, bookstores have developed innovative customer loyalty programs to retain readers and compete with digital alternatives. These programs have transformed how readers engage with physical books and literary communities. Test your knowledge about one particularly revolutionary loyalty program that changed how bookstores operate in the digital age.

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Barnes & Noble (B&N Membership)
Books-A-Million (Millionaire's Club)
Powell's Books (Reader's Guild)
Waterstones (Plus Rewards)