Which brand mascot holds the Guinness World Record for being the most valuable brand character, estimated to be worth over $80 billion?

Brand mascots have been essential marketing tools for decades, helping companies establish memorable identities. In the world of record-breaking achievements, some mascots have transcended their advertising roles to become cultural icons worth billions in brand value. Test your knowledge of which character has officially earned the title of world's most valuable brand mascot according to Guinness World Records.

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Mickey Mouse (Disney)
Mario (Nintendo)
Ronald McDonald (McDonald's)
Hello Kitty (Sanrio)