Which retail innovation, first introduced in 1916, revolutionized shopping by allowing customers to select their own merchandise without clerk assistance?

The retail landscape has been shaped by revolutionary innovations throughout history. One of the most transformative developments forever changed how consumers interact with products and made self-service shopping the norm. Test your knowledge of this pivotal moment in retail history that fundamentally altered the customer experience and set the foundation for modern shopping as we know it today.

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Piggly Wiggly self-service grocery store
Macy's department store escalators
Sears mail-order catalog system
Marshall Field's bargain basement concept