Which sports retailer pioneered the in-store "test zones" concept allowing customers to try equipment in simulated environments before purchasing?

The sporting goods retail landscape has transformed dramatically in recent years with technological advancements and changing consumer behaviors. Retailers have had to adapt quickly to stay competitive in this dynamic market. This trivia question focuses on a groundbreaking retail innovation that revolutionized how consumers shop for sports equipment and apparel. Test your knowledge of sports retail innovation!

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Nike with their 'House of Innovation' concept featuring basketball courts and treadmills
Dick's Sporting Goods with their 'House of Sport' stores featuring climbing walls and batting cages
Adidas with their 'Playground' concept featuring mini soccer fields and running tracks
Under Armour with their 'Performance Centers' featuring virtual reality sports simulators