Which pharmaceutical company pioneered the first FDA-approved direct-to-consumer (DTC) television advertisement for a prescription drug in 1997, revolutionizing medical marketing?

In the highly competitive pharmaceutical industry, marketing campaigns can make or break a medication's success. Some campaigns have been so innovative or influential that they've changed how medical products are advertised forever. Test your knowledge about one of the most transformative pharmaceutical marketing initiatives in recent history!

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• Pfizer with Lipitor (atorvastatin)
• Schering-Plough with Claritin (loratadine)
• Eli Lilly with Prozac (fluoxetine)
• Johnson & Johnson with Tylenol (acetaminophen)

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