What strategic brand decision in the late 1990s is widely credited with saving Marvel from bankruptcy and setting the stage for its eventual dominance in pop culture?

In the world of pop culture, successful brand strategies have transformed struggling companies into global phenomena. Marvel Comics, now a dominant force in entertainment, once faced bankruptcy before a strategic rebranding revitalized the company. This poll tests your knowledge about one of the most significant brand turnarounds in pop culture history that eventually led to the creation of the Marvel Cinematic Universe and billions in box office revenue.

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Licensing its characters to movie studios and focusing on film rights rather than just comic sales
Partnering exclusively with DC Comics to create crossover superhero events
Discontinuing all physical comic books to focus entirely on digital publishing
Selling all character rights to Disney immediately after bankruptcy