Which psychological principle is most commonly leveraged in performing arts marketing to drive ticket sales for limited-run performances?

In the performing arts industry, understanding audience psychology is crucial for successful marketing and ticket sales. From Broadway to ballet, theater companies and performing arts venues invest heavily in understanding why audiences choose certain performances and what influences their purchasing decisions. Test your knowledge about the psychological factors that drive performing arts attendance and consumption!

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Scarcity Effect - the perception that something is more valuable when it's limited in availability
Bandwagon Effect - the tendency to adopt behaviors or attitudes because others are doing so
Paradox of Choice - offering fewer options to reduce consumer anxiety and increase purchase likelihood
Mere Exposure Effect - increasing familiarity with performances through repeated advertising exposure