Which innovative product strategy did Netflix introduce in 2013 that fundamentally changed how viewers consume television content?

Netflix revolutionized the film and television industry not just through its streaming platform, but through strategic product decisions that transformed how content is produced and consumed. This trivia question explores a pivotal retail innovation that changed viewing habits worldwide and set a new standard for content distribution.

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Releasing entire seasons of original shows at once, pioneering the 'binge-watching' model
Introducing the first content recommendation algorithm based on viewing history
Creating the first streaming-exclusive award-winning content with 'House of Cards'
Implementing variable pricing tiers based on video quality and number of screens