Which famous bookstore chain dramatically revitalized its brand in 2010 by introducing in-store cafés, expanded merchandise, and a renewed focus on being a 'third place' for community gathering?

The publishing industry has seen remarkable brand transformations over the years. Major book retailers have had to adapt their brand strategies to survive in the digital age while maintaining their cultural significance. This poll tests your knowledge about one of the most notable brand strategy pivots in the literary retail space that helped a struggling chain reinvent itself for the 21st century.

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Barnes & Noble
Waterstones (UK)
Borders Books
Books-A-Million