Which automotive marketing innovation first allowed customers to configure their own vehicle with custom features before purchase, revolutionizing the car buying experience?

The transportation industry has seen numerous innovative marketing strategies evolve over the decades. From traditional showroom experiences to cutting-edge digital campaigns, automotive companies continuously adapt their approaches to connect with consumers. This trivia question focuses on a groundbreaking marketing strategy that transformed how we interact with car brands. Test your knowledge of transportation industry marketing milestones!

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• The Build & Price online configurator tools (first widely implemented in the late 1990s)
• The introduction of automotive leasing programs (1950s)
• Virtual reality showroom experiences (2010s)
• The first manufacturer-sponsored test drive events (1980s)

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