Which architectural retail innovation was specifically pioneered by Nike in their House of Innovation flagship stores to blend digital and physical shopping experiences?

Modern retail architecture is increasingly blending physical and digital experiences to create immersive shopping environments. This evolution, often called 'phygital retail,' is transforming how architects approach commercial space design. Test your knowledge about cutting-edge architectural innovations in the retail sector that are reshaping customer experiences and brand engagement through thoughtful spatial design combined with technology.

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Nike Scan to Try - allowing customers to scan products with their phones to have items delivered to fitting rooms
Holographic product displays that create floating 3D product demonstrations visible from all angles
Pressure-sensitive flooring that tracks customer movements to optimize store layout in real-time
Climate-adaptive façades that change transparency based on shopper density and time of day