Which luxury fashion house launched the 'Métiers d'Art' annual collection specifically to preserve and showcase traditional craftsmanship techniques from different cultures?

In today's globalized marketplace, many retailers have found success by incorporating cultural traditions into their brand identity and marketing strategies. These companies often create powerful connections with consumers by honoring heritage and craftsmanship. This trivia question explores a famous example of a brand that successfully built its identity around cultural traditions and artisanal practices.

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Chanel
Louis Vuitton
Hermès
Gucci