Which mythological figure's brand strategy notably included a deliberate 'rebrand' that transformed their image from a local agricultural deity to a powerful sky god with expanded influence?

Throughout history, deities and mythological figures have maintained powerful 'brands' that have survived for millennia. These divine entities utilized various strategies to build recognition, create followership, and establish their unique value propositions in the spiritual marketplace. This trivia explores how ancient mythological figures employed what we'd now recognize as sophisticated brand strategy concepts to cement their place in human consciousness across generations.

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Zeus/Jupiter, who evolved from a minor weather deity to king of the gods
Athena/Minerva, who shifted from war goddess to patron of wisdom and crafts
Apollo, who transitioned from a destructive plague-bringer to god of healing and arts
Odin, who transformed from a shamanistic figure to the All-Father of Norse mythology