Which company launched the first modern customer loyalty program in 1981 that became the model for many airline and retail rewards programs to follow?

Loyalty programs have become a cornerstone of retail strategy, but their history stretches back further than many realize. These programs have evolved from simple punch cards to sophisticated digital ecosystems that track consumer behavior and offer personalized rewards. Test your knowledge about the origins of one of retail's most powerful customer retention tools!

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American Airlines with AAdvantage
S&H Green Stamps
Sears with the Discover Card rewards
Betty Crocker with Points Program