Which company's loyalty program was the first to introduce the concept of 'experiential rewards' where customers could redeem points for exclusive events rather than just merchandise?

Customer loyalty programs have evolved dramatically since their inception, transforming from simple punch cards to sophisticated ecosystems that drive business growth. While many companies now offer some form of loyalty program, certain innovations have fundamentally changed the industry landscape. Test your knowledge about a groundbreaking loyalty program that revolutionized customer retention strategy and influenced countless businesses across multiple sectors.

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American Express Membership Rewards (1991)
Starbucks Rewards (2008)
Amazon Prime (2005)
Nike+ (2006)