Which groundbreaking eco-friendly product did Patagonia launch in 2011 that included an unprecedented advertising campaign asking customers NOT to buy it?

In the world of outdoor retail, few brands have demonstrated the commitment to environmental conservation as strongly as Patagonia. The company has pioneered sustainable practices in the natural products industry, often at the expense of short-term profits. This poll tests your knowledge about one of Patagonia's most significant product innovations that changed how outdoor apparel companies approach environmental responsibility.

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• The Common Threads Initiative and 'Don't Buy This Jacket' campaign
• The Regenerative Organic Cotton Collection
• The Yulex Natural Rubber Wetsuits
• The Traceable Down Standard products

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