Which groundbreaking marketing campaign helped Guinness World Records transform from a traditional book publisher to a digital-first brand experience in 2008?

The Guinness World Records brand has transformed from a simple book of achievements into a global multimedia brand with digital platforms, TV shows, and brand partnerships. Test your knowledge about the innovative marketing and brand evolution of the world's most recognized authority on record-breaking achievements. This trivia will challenge your understanding of how Guinness World Records has maintained its cultural relevance through strategic brand storytelling over decades.

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• The 'Record Breakers' YouTube challenge series featuring celebrities attempting new records
• The 'Gamer's Edition' campaign that created a separate publication and digital platform for gaming records
• The 'Break The Record' global mall tour with live record-breaking attempts
• The 'World Record Week' television partnership with Discovery Channel

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