Which revolutionary marketing campaign is credited with transforming Broadway ticket sales by introducing the first-ever daily digital lottery system that became an audience participation phenomenon?

Test your knowledge of groundbreaking performing arts marketing campaigns! The theater world has seen some revolutionary approaches to audience engagement and ticket sales that transformed how productions connect with audiences. This poll challenges you to identify one of the most innovative marketing strategies that forever changed Broadway's promotional landscape and set new standards for performing arts advertising.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Hamilton's #Ham4Ham sidewalk performances and $10 ticket lottery, which turned the entry process itself into shareable social media content
Wicked's 'Defying Gravity' viral challenge where participants shared videos attempting to hit the song's high notes to win tickets
The Phantom of the Opera's 'Unmask the Music' campaign where QR codes on mysterious masks across NYC unlocked free ticket opportunities
Dear Evan Hansen's #YouWillBeFound social media campaign that donated one ticket to students for every 1,000 shares of personal connection stories