Which famous religious symbol was redesigned by Christian publisher Zondervan in 1983, creating one of the most successful religious product rebranding campaigns that helped transform their market position?

Religious products represent one of the oldest forms of branding in human history. From ancient religious symbols that evolved into recognizable logos to modern marketing techniques in faith-based merchandise, this intersection of commerce and spirituality raises fascinating questions about consumer behavior and brand loyalty in religious contexts. Test your knowledge about how religious organizations have approached product design and branding throughout history.

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The NIV Bible logo and cover design
The Christian fish symbol (Ichthys)
The Holy Cross pendant design
The WWJD (What Would Jesus Do) bracelet concept