Which innovative marketing approach did NASA use to build customer engagement before the James Webb Space Telescope launch that significantly boosted public interest?

The James Webb Space Telescope (JWST) represents one of NASA's most ambitious and widely marketed scientific endeavors of the 21st century. Its launch in December 2021 was accompanied by extensive promotional campaigns that captured public imagination. This trivia question explores the innovative product marketing strategies that helped NASA build unprecedented public engagement for this groundbreaking astronomical instrument.

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The 'Name a Star' program where donors could name newly discovered celestial bodies captured by JWST
The 'Webb's First Look' interactive simulation that allowed users to virtually operate the telescope before its actual launch
The 'Webb Telescope Time Capsule' where public submissions will be digitally stored and revisited when JWST reaches its operational milestone
The 'Where's Webb' interactive tracking website that allowed the public to follow the telescope's journey and deployment phases in real-time