Which classic publishing house deliberately chose orange for their paperback covers in 1935 as their signature brand color because it was considered both 'dignified and eye-catching'?

Publishing houses have long used distinctive color schemes in their book designs to create recognizable brand identities. From the iconic orange spines of Penguin Classics to the bold red of Vintage Books, these color choices are carefully selected to evoke specific emotions and create lasting associations with literary quality. Test your knowledge of how color psychology has shaped the visual identity of the literary marketplace throughout publishing history.

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Penguin Books
Oxford University Press
Faber & Faber
Houghton Mifflin