Which digital marketing innovation is credited with increasing under-30 Broadway attendance by 35% between 2017-2019?

The performing arts industry has undergone significant transformations in how productions are marketed to audiences. Traditional advertising has evolved with digital innovation, changing how theaters connect with potential attendees. This trivia question explores a pivotal digital marketing strategy that revolutionized Broadway ticket sales and audience engagement in recent years, making performances more accessible to younger demographics while creating new revenue streams.

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• Daily digital lottery systems offering deeply discounted tickets via mobile apps
• Virtual reality previews allowing potential attendees to experience show excerpts before purchase
• Influencer marketing partnerships with TikTok creators promoting Broadway shows
• Interactive Instagram AR filters that let users 'perform' with characters from major shows

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