Which analytics innovation first allowed major sports retailers to accurately predict seasonal equipment purchases based on customers' previous workout data?

The sports retail industry has undergone significant transformations in how it collects and utilizes customer data. Analytics platforms have revolutionized how sports retailers understand their customers, from basic purchase tracking to sophisticated behavioral prediction models. This poll tests your knowledge about a pivotal moment in sports retail analytics that changed how major athletic brands approach their customer relationships and product development strategies.

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Nike's Engagement Prediction Engine (2016), which analyzed Nike+ app workout patterns to forecast equipment needs
Under Armour's Connected Fitness platform (2014), which focused primarily on apparel recommendations based on heart rate data
Adidas' GamePlan System (2017), which used purchase history and local weather patterns to suggest seasonal equipment
DICK'S Sporting Goods' ScoreCard Analytics (2015), which tracked competition participation to predict equipment upgrades