Which sporting goods company created the 'Mjölnir Collection' fitness equipment line inspired by Thor's hammer, featuring hammer-shaped kettlebells and a workout app with Norse mythology training narratives?

In 2013, a major sporting goods company launched a limited-edition product line inspired by Norse mythology that became an unexpected global sensation. The product's innovative design combined traditional mythological elements with cutting-edge materials, creating a unique customer experience that resonated particularly with mythology enthusiasts and fitness communities. The marketing campaign featured dramatic imagery and storytelling elements drawn directly from ancient Norse sagas.

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Nike with their 'Thunder Force' collection
Reebok with their 'Asgardian Strength' series
Under Armour with their 'Nordic Warrior' line
Adidas with their 'Legends of Valhalla' equipment