Which famous dictionary publisher created a brand mascot specifically designed to promote linguistic authority while expanding into digital language learning products?

Language is a powerful tool in product marketing and branding. Companies invest millions in linguistic research to create memorable brand names, slogans, and mascots that resonate across cultures. This poll tests your knowledge about the fascinating intersection of linguistics and product branding - where science meets marketing creativity. Can you identify this notable linguistic strategy that revolutionized a major brand's global presence?

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Oxford University Press with 'Professor Oxford', a bespectacled owl character
Merriam-Webster with 'Webster', a scholarly bee mascot that appears in their digital apps and educational materials
Cambridge Dictionary with 'Lexicon Lion', a regal lion wearing graduation regalia
Collins Dictionary with 'Wordsmith Wilson', a pencil character that transforms into digital devices