Which celebrity's endorsement deal with Nike, starting in 1984, led to the creation of the Air Jordan line that transformed Nike from a running shoe company to a global cultural phenomenon?

Celebrity endorsements have been a cornerstone of retail branding strategy for decades. When famous personalities align with products, they can dramatically influence consumer perception and purchasing decisions. This trivia tests your knowledge about one of the most successful celebrity-brand partnerships that transformed a company's market position through strategic brand association.

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Michael Jordan
LeBron James
Kobe Bryant
Magic Johnson