Which pricing strategy innovation helped Tesla accelerate electric vehicle adoption despite their initially higher manufacturing costs?

In the ever-evolving transportation industry, pricing strategies play a crucial role in market competitiveness and consumer adoption. From ride-sharing services to electric vehicle manufacturers, companies are constantly developing innovative approaches to pricing their products and services. This trivia tests your knowledge about a groundbreaking pricing strategy that revolutionized a segment of the transportation market. Can you identify the correct pricing innovation that transformed consumer behavior?

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Total Cost of Ownership (TCO) marketing that highlighted long-term savings on fuel and maintenance compared to combustion vehicles
Implementing surge pricing during peak demand periods similar to ride-sharing platforms
Offering vehicles at below-cost pricing subsidized by their solar energy division profits
Subscription-based ownership model where customers paid monthly instead of purchasing vehicles outright