Which famous theater company pioneered the use of augmented reality (AR) to allow potential ticket buyers to preview seat views from their homes before purchasing tickets?

The performing arts industry has embraced innovative marketing strategies to engage audiences in the digital age. From Broadway productions to local theater companies, marketing teams have developed creative approaches to sell tickets and create memorable brand experiences. Test your knowledge about a groundbreaking theater marketing campaign that changed how performing arts venues connect with potential audiences.

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• The Royal Shakespeare Company
• Broadway's Shubert Organization
• Sydney Opera House
• Cirque du Soleil

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