Which famous toy brand launched a controversial 2023 marketing campaign called 'Plastic Free by 2030' that caused its stock to initially plummet but later resulted in record-breaking sales?

Major entertainment brands occasionally undergo significant rebranding to stay relevant with changing consumer preferences. These transformations can revitalize a declining brand or completely change its market position. Test your knowledge of iconic pop culture brand evolutions that created massive buzz on social media and influenced consumer behavior.

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Mattel (Barbie)
LEGO
Hasbro (Transformers)
MGA Entertainment (L.O.L. Surprise)