Which omnichannel strategy did Taylor Swift uniquely employ for her 'Midnights' album release in 2022 that broke industry records?

The music industry has transformed dramatically in how artists and labels connect with fans. From vinyl records in specialty shops to today's complex ecosystem of streaming platforms, social media, live events, and merchandise, music distribution and consumption have embraced omnichannel strategies. This poll tests your knowledge about how music reaches listeners across multiple touchpoints in the modern landscape.

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Creating different physical album variants with unique bonus content that could be collected and combined to reveal hidden messages
Releasing the album exclusively on her own streaming platform before making it available on other services
Allowing fans to customize their own album cover art through an augmented reality mobile app
Embedding NFC chips in vinyl records that unlocked special concert ticket presale opportunities